Content Marketing
Content Marketing is the use of generating & implementing helpful content on your website & overall online strategy. Content Marketing is key as it helps increase Google rankings (SERP) and benefits your Search Engine Optimization (SEO) efforts as well. Good content is the foundation of a solid and successful website. We utilize industry-leading software to help optimize your content to ensure high traffic, visibility, and probability for a high ranking on Search Engines like Google.
Pay-Per-Click Information
A pay-per-click (PPC) model involves directing internet traffic to a specified website using advertisements on other websites and directories. A winning PPC campaign requires continuous monitoring and management because of the many factors that are involved, including click-through rate and quality score. A mismanaged campaign may lead to a misused budget that loses a company money or an ineffective series of ads that doesn’t bring in the numbers you want and deserve. With proper management PPC can instead bring in a steady stream of potential customers who are excited about and interested in your services or products. In addition, we can ensure that your company gets the online exposure you need to bring in more viewers.
PPC ADVERTISEMENTS
Ad campaigns based on PPC are increasingly popular and have become a standard marketing strategy over the last decade. The reason behind that is that they have shown effectiveness in increasing the online presence of a company, no matter the industry. We are aware that it is important to make the most of every advertisement, so our professionals are constantly on the lookout for new opportunities and format changes. This can be a major challenge when it comes to managing your PPC campaign, and we take care of it for you.
PPC KEY ELEMENTS
Keywords and keyword phrases are an important aspect of PPC campaigns and choosing the right keywords is crucial. We consider many factors when choosing the right keywords for your needs. These include relevance to your website, popular searches by your target audience, cost per click as it aligns to your budget and keywords your competitors are utilizing. In addition, our PPC services in Toronto look at ad extensions that can expand your message without raising costs.
